IlluMyFi - Consumers won’t pay more unless they see real value: BCG’s Jean-Manuel Izaret

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Consumers won’t pay more unless they see real value: BCG’s Jean-Manuel Izaret

Brands like Netflix have managed to introduce different pricing tiers based on the presence or absence of ads, giving customers more choices while still increasing prices. It’s all about delivering value and offering options that justify th...

livemint.com 21-10-2024 12:15 0.5 Minutes reading

Sentiment Bullish · 67/100

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